British gymnast Louis Smith has joined forces with O2 to help launch its GuyFi service, a team of men 'of all shapes and sizes' employed to help bring free Wi-Fi to Britain's beaches with a range of Pocket Hotspot devices.

Smith commented 'I'm proud to lead the O2 GuyFi service as I totally understand the frustration of not having access to the internet especially in places where I want to show off. Now my team and I can help as we use our Pocket Hotspots to help those soaking up the sun to stay connected and share their summer selfies'.